From John Paul Pet

Luxurious botanical shampoo, specially formulated to cleanse, and safely whiten and brighten white or light-colored fur. Also use to add highlights to darker-colored fur. Blue and purple optical enhancers make dull fur appear whiter and more vibrant. Five conditioning agents including aloe, chamomile, and pure oatmeal moisturize and soothe coats; sweet almond oil conditions while imparting a wonderful almond fragrance. 

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